Work

Leading design teams for Facebook Monetization including Lead Gen Ads, Signal, and Business Growth. Leveraging AI to accelerate design workflows and deliver better solutions at scale.

Returned as a boomerang — drawn back by the energy, optimism, and scale of impact.

Led design strategy and execution for Shopify's suite of merchant financial tools including Banking, Credit, Capital, Bill Pay, and Tax. Championed AI as a creative partner to accelerate exploration and uncover insights.

AI as a creative partner — integrated AI tools into the design process to work smarter and faster.

20 people — 15 product designers, 2 content designers, 1 UX researcher, 2 managers

Led design, content, and research teams for the public-facing website, onboarding, seller dashboard, support experience, and AI chatbot. Supported all sub-disciplines within design — product, content, UX writing, and research.

Better collaboration amplifies impact — learned to help different disciplines work more effectively together.

40 people — 22 product designers, 5 content designers, 4 UX writers, 3 UX researchers, 5 managers, 1 DPM

Led the Commerce Platform design team responsible for both sides of Meta's Shops experience on Facebook and Instagram — from store pages and checkout to seller onboarding and order management.

Get in, get out, and back to business — shifted focus from engagement to task completion for sellers.

54 people — 45 product designers, 8 managers, 1 DPM

Led the Shopping Ads design team, growing it from 3 to 21 people. Created Project Cambria — a framework that transformed one-size-fits-all shopping ads into category-specific experiences across Google Search, Images, YouTube, Gmail, and more.

Scaling design through partnership + process — grew team 7x by demonstrating design's value.

Grew from 3 to 21 — 17 product designers, 3 managers, 1 DPM

Led the buyer-side e-commerce design team across web, Windows, and Xbox. Restructured the design team around customer journey phases instead of platform silos, improving consistency across all surfaces.

Team structure shapes outcomes — realigned design org around user journeys, and the product team followed.

18 people — 11 product designers, 4 front-end developers, 3 managers